Survey Results
We surveyed 102 people. This is what we found.
Demographics
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We had an overwhelming amount of female respondents (82%), but this is not surprising considering the ratio of female to male college students at Florida State University is 56:44.
We received a decent selection of years in college, which helped us know we were accurately reaching FSU college students through our survey.
Approximately 55% of those we surveyed currently have a job, so we concluded that the additional income would have an effect on certain shopping habits.
Psychographics
We asked our participants whether or not they choose to purchase organic food, and almost half said they sometimes shop organically.
In this question, we wondered what percentage of college students prefer buying the cheapest, healthiest, or quickest food option. We were surprised that the healthiest option received the highest percentage.
This question was asked to gauge where most college students at FSU shopped, and we found that Publix received the most answers (54%) and Whole Foods received the least amount (1%).
For this survey question, we asked if a food item with a "natural,""fresh," or "green" label would cause more students to purchase it, and we found that is mostly the case, depending on the type of food.
We were curious to see the workout and athlete portion of those we surveyed, just to see the activity level of college students, because this is an important aspect of health, along with food. We additionally asked if these students considered themselves athletes, in which 28% replied "yes," 41% replied "no," and 31% said "maybe, I used to be."
